After a short introduction to the course itself and the contents of the course, Atlasbalans’ co-founder Axel Bohlin will talk about what sales is, what it could be and why it’s so important to understand if you’re going to run a successful business in today’s society.

Learn how to position yourself as an expert so you can build a strong relationship with your customers and increase the value of your business.

Very few people know WHY they do what they do. Why do you work with what you do? Why did you get out of bed? And why should anyone care?

What do you want? What do you dream about? The fourth part is about setting goals and the strength which comes from a clear vision and a clear focus.

Who is your customer? We challenge how you value your customers and explain why a good customer relationship is more important than ever.

Imagine if every single meeting with your customers went exactly like you wished for. That is what the sixth part is about.

What is good service? We believe that small business owners deserve the same possibilities as the giant corporations. This is why we have taken the exact same education in customer service as IBM, GM and other large companies are going through, and adapted it for therapists.

We often focus on how we should act towards our customers. But now it’s time to discuss how our customers should act towards us.

We have gone through how to become an expert, how you handle meetings with customers and how you can get to know your customer. Now it is time to put all these pieces into a whole, now it’s time for your local marketing plan.

Sales, marketing and customer care are not rocket research. To a large extent, it is about treating people well, believing in themselves and what you do – and above all: constantly improving yourself and how you work.